Privacy Policy

This Privacy Policy describes how we collect, use, and protect personal data of users of our website or services (hereinafter — “Site”) and explains your rights regarding your personal information. By using the Site, you agree to the terms of this Policy.

1. General Provisions

  • Data Controller. The controller of personal data processing is Prosto-Pro Marketing, represented by Kryvotsyuk Oleksandr Volodymyrovych (hereinafter — “Administrator”).
  • Purpose of this Document. This Policy defines which personal data we collect, for what purposes we process it, to whom we may disclose it, and how we ensure its security.
  • Definitions.
    • Personal Data (PD) — any information that identifies or can be used to identify an individual (name, email address, phone number, etc.).
    • Processing of PD — any operation or set of operations performed on personal data (collection, storage, use, destruction, etc.).
    • User — a natural person who visits the Site or interacts with us through registration, purchases, or other actions.

2. What Information We Collect

2.1. Information You Provide Voluntarily

  • Registration Data: name, email address, phone number, shipping address (if applicable).
  • Order or Inquiry Details: company name, tax identification number, other legal or billing information.
  • Messages and Correspondence: any text you send via contact forms, email, or messaging apps.

2.2. Technical and Anonymized Data

  • IP Address and Geolocation. We log your IP address and may determine your country or region using publicly available databases.
  • Device Information: browser type, operating system, screen resolution, device type (mobile/desktop).
  • Site Visit Data: referring URL, pages viewed, session duration, timestamps.
  • Cookies and Similar Technologies: see Section 5 below for details.

3. Purposes of Data Collection and Use

  • 3.1. Provision of Services and Order Fulfillment:
    • Processing orders for goods or services, preparing contracts, issuing invoices, and arranging delivery.
    • Communicating with you regarding order status, clarifying details, and providing technical support.
  • 3.2. Site Improvement and Analytics:
    • Studying user behavior, analyzing site traffic, and optimizing content.
    • Using analytics services (e.g., Google Analytics) to collect aggregated, anonymized statistics.
  • 3.3. Marketing Purposes:
    • Sending informational and promotional newsletters (only with your consent).
    • Conducting surveys, polls, contests, or promotional campaigns.
    • Personalizing content and recommendations (recommended articles, products, special offers).
  • 3.4. Security and Fraud Prevention:
    • Verifying user identity (monitoring for suspicious activity) and protecting against fraud.
    • Storing logs of administrative access and monitoring for unauthorized access attempts.

4. Legal Grounds for Processing Personal Data

  • 4.1. User Consent. By filling out contact forms, subscribing to newsletters, or registering, you give your voluntary, specific, informed, and unambiguous consent for the processing of your personal data.
  • 4.2. Contract Performance. Processing is necessary to enter into and fulfill contracts (e.g., purchase agreements, service agreements, delivery).
  • 4.3. Compliance with Legal Obligations. Processing is required to comply with applicable laws (e.g., accounting, taxation), including archiving and reporting requirements in Ukraine.
  • 4.4. Legitimate Interests. We may process your data to ensure security, prevent fraud, analyze statistics, and improve service quality, provided that such processing does not infringe on your rights and freedoms.

5. Cookies and Similar Technologies

  • 5.1. What Are Cookies? Cookies are small data files stored by your browser on your device in order to remember site preferences or track user behavior.
  • 5.2. Types of Cookies Used on This Site:
    • Strictly Necessary Cookies. Essential for site functionality (e.g., authentication, shopping cart, security).
    • Functional Cookies. Store your preferences (language, region, font size) to improve user experience.
    • Analytics Cookies. Collect anonymized data on site visits (number of users, pages viewed, session duration) for statistical purposes.
    • Advertising Cookies. Build a profile of your interests to display relevant ads (retargeting).
  • 5.3. Managing Cookies:
    • You can change your browser settings at any time to block or delete cookies. Instructions for popular browsers (Chrome, Firefox, Safari, Edge) are available on their official websites.
    • Disabling strictly necessary cookies may render some Site features unavailable.

6. Disclosure of Data to Third Parties

  • 6.1. Payment Processors. If you pay for goods or services on the Site, your payment information may be shared with payment gateways (banks, payment systems) strictly to process the transaction.
  • 6.2. Logistics Providers. For order delivery, we share your name, contact phone number, and shipping address with couriers or postal services.
  • 6.3. Analytics and Advertising Services. We may share anonymized or pseudonymized data with services such as Google Analytics or Facebook Pixel to analyze traffic and run advertising campaigns.
  • 6.4. Government Authorities and Regulators. We may disclose your personal data if required by law (court orders, requests from law enforcement, tax authorities, social services, etc.).
  • 6.5. Other Cases. We do not share your data with third parties without your explicit consent, except as required by Ukrainian law.

7. Data Retention and Protection

  • 7.1. Retention Periods:
    • Personal data required to fulfill contracts or provide services (e.g., order details, shipping information) is retained for the periods mandated by law (at least 3 years for accounting records).
    • Data for newsletter subscriptions is retained until you unsubscribe.
  • 7.2. Security Measures:
    • We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, alteration, or disclosure.
    • We use encrypted connections (SSL/TLS) between your browser and our servers.
    • Database access is restricted to authorized personnel who have signed confidentiality agreements.
    • Regular software updates and security audits are performed to maintain system integrity.

8. User Rights

  • 8.1. Right to Information. You have the right to know which personal data we hold, how we process it, and to whom we disclose it. To exercise this right, contact us as specified in Section 11.
  • 8.2. Right of Access. You can request a copy of your personal data that we store.
  • 8.3. Right to Rectification. If your data is inaccurate or outdated, you can request that we correct or update it.
  • 8.4. Right to Erasure (“Right to Be Forgotten”). If your data is no longer needed for its original purpose (contractual, legal), you may request its deletion.
  • 8.5. Right to Restrict Processing. You may request a temporary or partial restriction of processing if you contest the accuracy of your data.
  • 8.6. Right to Data Portability. You may receive your data in a structured, commonly used, machine-readable format, and transmit it to another data controller.
  • 8.7. Right to Withdraw Consent. If you have previously given consent for marketing communications, you can withdraw it at any time (for example, by clicking “unsubscribe” in a newsletter or contacting us via email).

9. External Links

  • The Site may contain links to third-party resources (social networks, partner websites, embedded videos or widgets). We are not responsible for the privacy practices of these external sites.
  • Before interacting with any external service, we recommend reviewing its own Privacy Policy and terms of use.

10. Changes to the Privacy Policy

  • 10.1. Policy Updates. The Administrator reserves the right to modify this Privacy Policy at any time.
  • 10.2. Notification Method. Material changes will be announced on the Site by posting the revised Policy along with its publication date.
  • 10.3. Effective Date. The updated Policy becomes effective upon publication, unless otherwise stated.
  • 10.4. Review Frequency. We review this Policy at least once a year or whenever there are changes in data protection legislation.

11. Contact Information

If you have questions, comments, or requests regarding your personal data, please contact us at:

No other contact details will be provided. We will respond to inquiries within 30 calendar days of receipt.

12. Additional Recommendations

  • Keep copies of any correspondence with the Administrator if you request data correction or deletion.
  • Review your rights under the Law of Ukraine “On Personal Data Protection” and, if applicable, the GDPR (EU Regulation 2016/679) if you are an EU citizen or resident.
  • Ensure that connections to any website you use are secure (look for the padlock icon and “https://” in the browser address bar).