Marketing in IT: services for the development of your digital business
Audience analysis and selection of relevant strategies – a professional marketer in an IT company can expand your market influence and services.
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Marketing services in IT
Seasonality, fluctuations of macroeconomic and social processes affect the operation of digital business. It is important to use marketing activities to promote an IT company. The choice of tools and strategies must be professional. It is precisely this that will ensure an effective result and open new horizons for the business. Which services can be used?
Finding the point of contact between the company’s goals and the potential audience is possible thanks to strategic marketing. It is precisely this that is the beginning of promoting IT services, as it gives this process its start. Strategic marketing includes planning, analysis, development of future marketing activities, as well as their implementation.
Who I am, who we are
My name is Oleksandr Kryvotsiuk. I am an internet marketer with ten years of experience in marketing. Eight years ago, I decided to combine marketing and IT. In the past, I worked as an SEO instructor at IT STEP Academy. That is why I know how to work as a marketer—and I also understand what it takes to pass this knowledge on to others.
I founded the agency “Prosto pro marketing” and provide marketer services. I also teach and consult.
On our website you will find a lot of useful and up-to-date information about marketing in the IT sphere. I believe that such tools in digital business are extremely important. They allow you to:
- analyze competitors and research the market;
- develop a business development strategy;
- help a company with positioning.
With me, you will understand which challenges and changes IT marketing can overcome and what it can improve in the work of a digital business. The effectiveness of it will be proven by the services of our team of professionals.
IT Marketing from the Pros
Turnkey IT marketing for service and product companies
Package 1: Strategic Marketing
- Market and competitor analysis
- Focus group formation
- Development of marketing strategy
- Branding and positioning
- Selection of the marketing team
- A/B testing, hypothesis validation
Package 2:
Inbound marketing
- Search optimization (SEO)
- Optimization for AI-, LLM-search (AISO)
- Analytics setup
- Content marketing
- PPC ad setup
- Directory marketing
Package 3:
Inbound marketing + branding
- Everything included in Package 2, plus:
- Social media promotion (SMM)
- Conducting online webinars
- PR article publication
- Influencer marketing
Marketing for IT: Our sequence of actions
Our team always follows two rules. The first rule – if something in marketing worked well and produced results, we do not stop it, but on the contrary – we develop it. The second rule – focus on the result, that is lead generation. All our actions are aimed at generating leads through inbound marketing channels.
Retrospective
Step 1
Step 2
Goal setting
Marketing strategy
Step 3
Step 4
Strategy execution
Why We Are Better in IT Marketing
Marketing for IT significantly differs from such services in other fields. It has its own peculiarities, which we know well and put into practice. It is worth choosing precisely our team of specialists to achieve the desired result. Or perhaps this is thanks to several of our advantages.
Comprehensive Approach
We conduct a thorough analysis, on the basis of which we select the right strategy. We use the maximum number of effective tools, while taking into account the specifics of your digital business. Optimization tailored to the specific project is the foundation of our cooperation with clients.
Modern Tools and Technologies
Our team keeps “on the pulse” all updates that emerge in the marketing field. We apply both proven, effective technologies and are ready to implement the most cutting-edge tools so that our clients’ digital businesses stay ahead of competitors. And this approach delivers results.
Experience in Various Niches
Marketing in the IT industry has its own nuances, but we even leverage experience that brings results in other fields. Effectiveness in other niches allows us to reach the set goal, because strategies adapted from entirely opposite sectors can benefit a given project.
Individual Solutions
Although the work of IT companies is based on similar principles, every project with us is different. And we offer each client bespoke solutions. This is how our agency achieves results. Those who have already worked with us can confirm it. We are ready to develop a strategy—just for you—that will lead to brand recognition.
Video on the topic
FAQ: Have questions? We’ve already prepared the answers!
Not all companies cooperate with marketers. But in this way they lose the chance to expand their client audience. They cannot get new projects or develop. Ordering marketing services is a necessity if you don’t want to stand still in the field of IT and receive more and become recognizable in the market.
