SEO for IT companies: visibility, clients, profit
In the modern world, competition among IT companies is extremely high, and for success a strong online presence is needed. Promotion of IT websites through SEO is a strategic approach that provides high visibility in search engines, attracts the target audience, and contributes to profit growth. Thanks to optimization, your business can outperform competitors.
SEO Promotion Services
Our agency specializes in SEO for IT, providing a full spectrum of services to achieve leading positions in search engines. Our offerings are not just a standard checklist but a comprehensive approach that takes into account the uniqueness of your business—from SaaS products to fintech startups. We optimize the technical foundation, create content that sells, and build external authority so that your site not only appears at the top of Google but also generates real leads. The IT market is our element, and we know how to make your business its leader.
The success of a company’s SEO promotion depends on meticulous planning. We begin with a comprehensive audit of your site, analyze competitors, and identify the queries that will bring in clients. Based on this, we develop a strategy that allows us to eliminate weak points, optimize the resource, and ensure its steady growth.
Who I am, who we are
My name is Kryvotsyuk Oleksandr. I am an internet marketer with over 10 years of experience in SEO promotion of various companies. For more than 8 years I have been working exclusively with IT companies and promoting IT services or products. I am the founder of the agency “Prosto pro marketing,” where we specialize in search marketing, helping clients attract customers and scale in different markets.
In the past I was an SEO instructor at IT STEP Academy – I know how to explain the complex simply. Our team is made up of niche specialists in SEO for IT who understand how SaaS products, fintech solutions, mobile applications, and web services are structured.
Our goal is not just to lift your site in search results but to help you earn more.
SEO for IT companies by pros
Service Packages for SEO for IT Companies
Package 1:
Basic SEO
- Competitor research and keyword collection
- Technical specifications (error fixes, structure improvements)
- Briefs for articles and commercial pages
- Backlink placement (outreach, link insertion)
- Crowd links (forum and community mentions)
- Follow-up audits after implementation
- SEO performance reporting
Package 2:
SEO + Content
- All items from Package 1
- Content creation for new articles (blog posts, case studies)
- Copywriting for commercial pages (services, landing pages)
- PR articles for external publication
- Optimization of existing content (updates, LSI keywords)
- Guest post development and publication
- Content strategy performance reporting
Package 3:
SEO + Content + PR
- All items from Packages 1 and 2
- Hosting webinars as a source of expert content
- Technical support and platform setup for webinars
- Webinar promotion (email, targeted ads)
- Email campaign launch (reminders, audience warming)
- SMM: sharing articles and posting based on webinars
- Webinar conversion and SMM activity reporting
SEO for IT: Our Sequence of Actions
Our main principles of work – we never halt the activities of previous SEO teams that delivered results. The second principle – we focus on lead generation, not traffic. For us, as for an IT company, it is important that our actions deliver results to the IT business in the form of new clients.
Retrospective
Step 1
Step 2
Goal Setting
SEO Strategy
Step 3
Step 4
Execution of the SEO Strategy
What Makes Us Better?
Our advantage lies in a comprehensive approach, innovative technologies, and a deep understanding of promoting IT companies. We don’t chase quick wins—we build sustainable growth that brings you clients and withstands competition. Every strategy is a unique plan precisely tailored to your product and goals.
Comprehensive Approach
We cover all aspects of SEO for IT companies: from the initial audit and technical optimization to content creation and performance analysis. Our method guarantees steady growth in search rankings, increased organic traffic, and higher conversion rates. We turn your site into a powerful tool for business development in the digital space.
Modern Tools and Technologies
For SEO promotion of IT companies, we leverage cutting-edge analytics, automation, and monitoring tools. This enables us to react swiftly to algorithm updates and make your site’s promotion as effective as possible. Our solutions aren’t just technologies—they’re a proven way to leave competitors behind and stay at the top.
Experience Across Niches
Our expertise spans a wide spectrum of IT sectors: from startups and outsourcing firms to software developers. We adapt our promotion strategies to the specific characteristics of each niche, considering audience behavior and market dynamics. This allows us to uncover innovative approaches that deliver measurable results.
Tailored Solutions
Every project is its own challenge. We craft personalized SEO strategies for IT companies that take into account your objectives, budget, and audience needs. Our bespoke approach ensures that your promotion is maximally effective, helping you stand out from competitors and achieve success.
SEO for IT Companies 2025: What Works Today?
Google Is Changing
Google introduces AI Overview — a separate section in search results that generates quick answers to user queries without the need to navigate to other pages. Sections with relevant videos and “People also ask” expand the horizons of classic SEO for IT outsourcing or product companies and increase the likelihood of user engagement with your brand.
Search Is Changing
An alternative to Google has emerged — ChatGPT, Gemini, Copilot, Perplexity AI. Now there’s no need to bounce between websites to get an answer: AI itself collects, analyzes, and prepares a ready-made response, leaving you to simply “savor” the result. This is the evolution of search. SEO becomes GEO/AISO to ensure your IT company’s brand visibility in AI assistants and to capture referral traffic from AI and LLM search systems.
SEO Becomes Search Marketing
To promote IT companies, it’s no longer enough to just buy links and publish new content. You need to practice search marketing (SEM), which includes:
- Strategic marketing (defining ICP, preparing USP, etc.)
- Finding ways to reach Google’s Top results
- Focusing on lead generation, not just high rankings
- Analyzing and testing hypotheses to discover what works best
Content Marketing without Leads
SEO success is measured by the quantity and quality of leads, not by traffic volume. You shouldn’t rewrite informational articles that duplicate content from elsewhere on the web. That approach fails to demonstrate your expertise and doesn’t generate leads.
FAQ: Have questions? We’ve already prepared answers!
SEO for IT is the process of optimizing a website to achieve top search rankings. We analyze your resource, fix technical errors, create relevant content, and build quality backlinks. This increases visibility for the queries your audience uses, attracts clients, and supports growth in the IT sector.
