Hello everyone! This is the 11th episode of “Prosto Pro Marketing” and today we’re going to talk about how Google assesses quality of the content, and about E-A-T model in particular.
But first, a little bit of history. Long time ago, in the year 2015, Google published a site quality assessment guide, where the update of YMYL's basic ranking algorithm was mentioned for the first time. These 4 letters stand for "Your money or your life." What does it mean?
The search engine uses increased requirements of the content quality for pages that contain content that can affect health, safety and financial stability of web users.
Such as:
- Online Stores, Online Banking
- Sites with financial information
- Health related websites
- Sites with legal information
- News websites
- And many others
And since algorithm last update, Google's search engine focus was shifting more and more to E-A-T model, which is used to evaluate the quality of page’s content.
- Expertise
- Authority
- Trust
In general Google search engine assesses quality of web pages with help of filters, algorithms and assessors.
The assessors are people "specially trained" to check relevancy of search results and by doing so prevent low-trusted pages that don’t give any benefit to the user (doorways) accessing the Top. Currently there are over 10,000 assessors in Google, kind of, sort of .
So, actual evidence of professionalism, credibility and reliability of the web site as a whole and the page or the author in particular are very important for the ranking.
Top 3 recommendations: How not to bite Google’s dust.
Under the article, add a block with information about the author of the material. Create a separate page with information about all the authors (photo, name, profile, education, link in Linkedin).
Post your author’s materials which mention your company on other thematic resources. In the publications posted on your site, place initial links to trusted primary sources of the information.
Outbound links negatively affect ranking in search engines.
This is nothing more but a myth. Yes, the portfolio of inbound and outbound links should be balanced, but that doesn’t mean you have to become Kim Jong Un for Google.
That's all for today. If you liked this video - press the like button. And if this video gathers 50 likes, I will dance a hopak. See you online, to be continued..
